The Business Poster Analysis.

The Business is a crime/gangster film, set in the 80's. It is famous for the era it is set in as it shows the way drugs and drug dealers have evolved and changed over time.


The poster for the film represents the era and shows the criminal nature behind the characters. The characters are dressed in classic 80's atire (man in a white 'power dressing' suit, the woman in a small, high cut silk dressing gown and the lead role wearing classic 80's RayBan sun glasses and having the iconic 80's slicked back hair).


The title is of a relatively simple block style font and is coloured white. It has been set upon a light blue background which makes it stand out more from the rest of the poster. This means that anyone glancing or looking at the poster will clearly see the title and will therefore remember the name of the film. This is a common marketing strategy used by producers to get their films name out amongst the public.


The tag line for the film: "Good Fellows In The Sun", gives us an indication that the film is set in another (sunnier) country. This also implies that the characters in the film are not gangsters or criminals as it says "Good Fellows..". However it is meant deliberately as a sarcastic statement which shows that the film may contain humour, which is also another common trait in gangster films. The tag line has been place directly above the title to draw maximum attention. The fact that it is also the same colour as the film title helps it to stand out more from the rest of the poster.

The use of props in the poster also indicates to us that it is a gangster film. The gun being the main prop in view, shows us that the film will involve violence/shooting as is a common trend in gangster films. The use of a cocktail also suggests to us that the characters have money and spend it on luxuries. This is also helps to indicate to the audience that the guns link in with the luxuries/money.



- James Banister